Content Marketing Executive

Content Marketing Executive | EdTech | Hybrid (Manchester) | £35,000 – £40,000

A fast-growing EdTech company based in Manchester is looking for a Content Marketing Executive to join its expanding marketing team.

This is a hands-on role where you’ll create high-quality content that drives brand engagement, supports lead generation, and increases web and online visibility across multiple digital channels. The ideal candidate will have 2–3 years’ experience in a content-focused marketing role (e.g. Marketing Executive, Content Marketer, Copywriter, SEO/Content Executive) and be keen to develop their career within B2B digital marketing.

Role Responsibilities

• Create and optimise high-quality content, including blog articles, email campaigns, website pages, social posts and adverts, ensuring consistent tone of voice and messaging.
• Support SEO performance through keyword research, content optimisation and on-page best practices to drive organic traffic growth.
• Collaborate with internal marketing and design teams to produce content and visuals aligned with campaign and business objectives.
• Develop content that drives engagement, lead generation and brand loyalty using compelling storytelling and audience insight.
• Localise content for US audiences while maintaining consistent brand messaging.
• Apply audience insights and marketing psychology to shape messaging and content strategy.
• Monitor and analyse content performance, using data to identify opportunities for improvement.
• Use AI and modern marketing tools to improve efficiency and stay up to date with industry trends.

Requirements

• Proven experience in content marketing or a similar role (e.g. Marketing Executive, Content Marketer, Copywriter).
• Degree in Marketing, English, Psychology or equivalent industry experience.
• Strong writing and editing skills, with examples of high-quality content.
• Interest in developing SEO and organic marketing expertise.
• Familiarity with AI tools for content creation and optimisation is desirable.

Benefits

• £35,000–£40,000 salary, depending on experience.
• Hybrid working: Monday and Friday from home, Tuesday–Thursday in Manchester.
• Flexible working hours (7.5-hour day, early start available)
• 23 days holiday plus bank holidays.
• Inclusive, collaborative and supportive company culture.
• Eligibility for an EMI share options scheme.

If you’re looking to grow your content marketing career within an innovative EdTech business, apply today.